Dealer Support

How We Support Our Dealers

S. G. Torrice Company provides a number of tools to support our dealers. They include comprehensive training programs, technical support, a highly skilled Sales and Marketing team, Consumer Financing and much more.

Technical Support

S. G. Torrice Company has an award-winning technical support team which also administers an efficient warranty parts program. Our technical support team is comprised of the following highly experienced individuals.

Phil Valpey, Senior Technical Representative, is available to respond to all of your technical questions on the equipment lines offered by the Company. With over 30 years of HVAC experience, Phil has assisted dealers in resolving a vast array of technical issues. On the few occasions where Phil is unable to personally solve a technical problem, he works as a liaison with all of our manufacturers to resolve technical issues. Phil is available to our dealers as needed for in-field visits regarding technical issues and unusual installation conditions.

Ken Gott, Technical Support Representative, has over 25 years experience in the HVAC and Hydronics industry. He draws upon this extensive field experience to address a wide variety of heating and air conditioning questions from the Company's customers. As a member of our outstanding technical support staff, he provides excellent technical and troubleshooting support to the Company's dealers.

Sales & Marketing

S. G. Torrice Company tailored to suit the unique needs of your HVAC business. These HVAC marketing services range from co-op funding, lead generation, consumer financing, advertising design and promotional programs such as an annual dealer trip. All of the above have been developed with dealers in mind; the goal is to make it advantageous for dealers to do business with S. G. Torrice Company.

Our territory managers, backed by our inside sales support team, enable us to immediately respond to your sales needs. The S. G. Torrice Company employs 12 sales representatives who service customers from New Hampshire, Maine, and Vermont, to Cape Cod and Rhode Island. These representatives collectively have over 100 years of experience in the HVAC industry.

The Company's field sales staff is supported by an impressive Inside Sales staff who responds to customer calls from 7:00 am to 5:00 pm. This group uses its wealth of product knowledge and experience to serve our dealers. These individuals provide product pricing information and technical specifications as needed an also coordinate and expedite deliveries in conjunction with warehouse management.

Our Inside Sales Manager, Don Garside, has over 25 years of experience in the HVAC industry. His previous experience as a branch manager coupled with years of inside sales experience and extensive contacts with the Company's manufacturers enable him to be uniquely suited for this job.

Jay Harrington, Inside Sales Representative, has over 15 years of experience with S. G. Torrice Company Jay's extensive product knowledge was developed by starting out in the Compay's warehouse and working with customers at the counter. He has fine tuned that product knowledge and combined it with estimating and excellent customer service during his years with the Inside Sales group.

Co-op Guidelines:

A dealer is generally eligible for co-op reimbursement of up to 1.5% of annual purchases of American Standard equipment with S. G. Torrice Company Co-op credits are issued for advertising, promotional merchandise, signage, uniforms, yellow page ads, vehicle decals, radio ads, etc., in which the American Standard logo including the "Heating & Air Conditioning" tagline is prominently displayed. In order to receive co-op credit, the advertising in question must follow fairly strict American Standard guidelines in terms of logo appearance. To ensure that an ad qualifies, a dealer should submit a proof to S. G. Torrice Company's Marketing Manager at the above address in advance of placing the ad/purchasing the merchandise. A co-op claim submittal should include a tear sheet identifying date and name of publication, photo, or actual sample of the ad or promotional item and an invoice from the media/promotional item provider indicating the total amount paid for the advertising. Any co-op claim must be submitted for processing within 3 months of the actual expenditure. All co-op funds must be used by the end of each fiscal year.


To help our dealers meet their residential customers’ needs we offer two programs, FTL Finance and Wells Fargo.  Between these two programs our dealers can provide financing for all of our equipment lines, as well as provide a plan that best suits their customer’s financial needs. To participate in either of these financing programs a dealer is required to complete a very brief application. American Standard also offers an easy to use commercial leasing program. For more information or applications please contact Jill Waters.

Customer Care Program:

This program has been developed for American Standard dealers who want to stand out from the crowd. This program is designed to ensure that customers who install American Standard equipment are completely satisfied with their equipment purchase and installation experience.  To be a Customer Care dealer a contractor must agree to survey all of their customers and receive immediate feedback on their performance. As part of the Customer Care program a dealer also receives a Customer Care web site developed and hosted by American Standard.  Finally Customer Care dealers have a special icon next to their company names on American Standard's dealer locator identifying them as elite dealers. To participate in the Customer Care Program a dealer must meet specific sales and training guidelines. The cost to participate is low, $1,800 per year and the return to dealers is significant.   

Call Jill Waters for more information 1-800-888-8359 x212

Phil Valpey
Senior Technical Representative
(800) 888-8359 x237

Ken Gott
Technical Support Representative

(800) 888-8359 x247

Donny Garside
Inside Sales Manager
(800) 888-8359 x236

Jay Harrington
Inside Sales Representative
(800) 888-8359 x235


© 2017 S. G. Torrice Company  |  80 Industrial Way Wilmington, MA 01887  |  Phone: 978-657-7779  |  Fax: 978-657-4044
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