Marketing Support

The S. G. Torrice Company employs a truly innovative marketing team to create and find the best programs specifically tailored to suit the unique needs of your HVAC business.

These marketing programs vary from manufacturer cooperative advertising and support programs, lead generation and tracking, financing programs, extended warranty programs, commercial leasing, turn-key marketing and advertising programs, business development classes and activities, an annual dealer incentive trip and more.

Our team works closely with Trane, American Standard, Mitsubishi Electric and other vendors to bring you the most accurate information as well as up to date programs and promotions. Additionally, elite dealer programs are available, such as: American Standard Customer Care Program, Trane Comfort Specialist Program and Mitsubishi Electric Diamond Contractor Program. These programs are designed to provide additional benefits to dealers who are committed to the brand through sales and technical training, marketing and delivering exceptional customer service.

Cooperative Advertising

Eligible dealers can participate in cooperative advertising through American Standard or Trane, as well as Mitsubishi Electric. These funds are designed to maximize your marketing efforts through co-branded, lead generating advertising and activities. Contact your Territory Manager to learn more about eligibility.

Turn-Key Marketing & Advertising Programs

We partner with reputable marketing agencies to provide your company with marketing and advertising programs that fit your need and budget while delivering the greatest return on your investment. We constantly are searching for the newest and best programs and improvements to deliver to your company. Programs can include, but are not limited to:

• Direct Mail Campaigns
• Radius Campaigns
• TV & Radio Ads
• Print & Digital Ads
• Website Development

Financing Programs

We work with our manufacturers to provide your company with the most competitive financing programs:

• American Standard Wells Fargo Financing
• Trane Wells Fargo Financing
• American Standard Commercial Leasing Program
• Trane Commercial Leasing Program
• Mitsubishi Synchrony Financial Financing

Extended Warranty Programs

We partner with JB & Associates to provide an extended warranty program. Learn more about the extended warranty programs here.