Marketing Support

The S. G. Torrice Company employs a truly innovative marketing team to create and find the best programs specifically tailored to suit the unique needs of your HVAC business.

These marketing programs vary from manufacturer cooperative advertising and support programs, lead generation and tracking, financing programs, extended warranty programs, commercial leasing, turn-key marketing and advertising programs, business development classes and activities, an annual dealer incentive trip and more.

Our team works closely with Trane, American Standard, Mitsubishi Electric and other vendors to bring you the most accurate information as well as up to date programs and promotions. Additionally, elite dealer programs are available, such as: American Standard Customer Care Program, Trane Comfort Specialist Program and Mitsubishi Electric Diamond Contractor Program. These programs are designed to provide additional benefits to dealers who are committed to the brand through sales and technical training, marketing and delivering exceptional customer service.

Cooperative Advertising

Eligible dealers can participate in cooperative advertising through American Standard or Trane, as well as Mitsubishi Electric. These funds are designed to maximize your marketing efforts through co-branded, lead generating advertising and activities. Contact your Territory Manager to learn more about eligibility.

Turn-Key Marketing & Advertising Programs

We partner with reputable marketing agencies to provide your company with marketing and advertising programs that fit your need and budget while delivering the greatest return on your investment. We constantly are searching for the newest and best programs and improvements to deliver to your company. Programs can include, but are not limited to:

  • Direct Mail Campaigns
  • Radius Campaigns
  • TV & Radio Ads
  • Print & Digital Ads
  • Website Development

Financing Programs

We work with our manufacturers to provide your company with the most competitive financing programs:

  • American Standard Wells Fargo Financing
  • Trane Wells Fargo Financing
  • American Standard Commercial Leasing Program
  • Trane Commercial Leasing Program
  • Mitsubishi Synchrony Financial Financing

Extended Warranty Programs

We partner with JB & Associates to provide an extended warranty program. Learn more about the extended warranty programs here.

Monthly Specials



Boston, MA
S. G. Torrice Company

30 Northampton Street, Rear
Boston, MA 02118

Phone: 857-233-4330
Fax: 857-233-4459

Hours: 7am-5pm Mon-Fri
Branch Manager: Glenn Morris

Hudson, NH – BRANCH

Hudson, NH
S. G. Torrice Company

24 Flagstone Drive
Hudson, NH 03051

Phone: 800-335-4822
Fax: 603-886-5814

Hours: 7am-5pm Mon-Fri
Branch Manager: John Murphy

Hyannis, MA – BRANCH

Hyannis, MA
S. G. Torrice Company

71 Bodick Road
Hyannis, MA 02601

Phone: 508-790-8856
Fax: 508-790-7024

Hours: 7am-5pm Mon-Fri
Branch Manager: John Davis

Mansfield, MA – BRANCH

Mansfield, MA
S. G. Torrice Company

600 West St,
Mansfield, MA 02048

Phone: 508-541-9014
Fax: 508-541-9050

Hours: 7am-5pm Mon-Fri
Branch Manager: Mike Mihalio


Marlborough, MA - COMING SOON
S. G. Torrice Company

164 Locke Dr.
Marlborough, MA 01752

Phone: 508-418-4345
Fax: 508-418-4361

Hours: 7am-5pm Mon-Fri
Branch Manager: Chris Bergeron

Peabody, MA – BRANCH

Peabody, MA
S. G. Torrice Company

One First Ave Suite 3B
Peabody, MA 01960

Phone: 978-977-7900
Fax: 978-977-9344

Hours: 7am-5pm Mon-Fri
Branch Manager: Rusty Richardson

Portsmouth, NH – BRANCH

Portsmouth, NH
S. G. Torrice Company

115 Heritage Ave. Suite B
Portsmouth, NH 03801

Phone: 603-373-6951
Fax: 603-373-6954

Hours: 7am-5pm Mon-Fri
Branch Manager: Dave Woodward

Providence, RI – BRANCH

Providence, RI
S. G. Torrice Company

300 Niantic Ave
Providence, RI 02907

Phone: 401-490-4425
Fax: 401-490-4432

Hours: 7am-5pm Mon-Fri
Branch Manager: Michael Cheschi

Randolph, MA – BRANCH

Randolph, MA
S. G. Torrice Company

81 York Ave.
Randolph, MA 02368

Phone: 781-963-3766
Fax: 781-986-6916

Hours: 7am-5pm Mon-Fri
Branch Manager: Chris Glidden


Wilmington, MA
S. G. Torrice Company Corporate Headquarters

80 Industrial Way
Wilmington, MA 01887

Phone: 800-888-8359
Office Fax: 978-657-4044
Sales Fax: 978-657-4255

Hours: 7am-5pm Mon-Fri
Branch Manager: Chad Stanley


Wilmington, MA
Trane Distribution Center

7 Lopez Road
Wilmington, MA 01887

Phone: 978-315-3040
Fax: 978-447-5723

80 Industrial Way, Wilmington, MA 01887
Phone: 978-657-7779 | Fax: 978-657-4044